Chaeum Korea is dedicated to creating value through experiences closely connected to human nature, focusing on clothing and style, food and drink, living spaces, and information acquisition. We believe that these fundamental experiences shape our way of life. We strive to realize the ideal lifestyle of “living the way we want” now, rather than postponing it for later. Through brands that balance philosophy, functionality, aesthetics, and reasonable value, we develop businesses that generate healthy profits in the areas of clothing, food, living, and information. Our goal is to propose new ways of living and values to consumers, building sustainable businesses that reflect these ideals.